“Growing up I was always a bigger girl, what would it be like if I didn’t provide clothing for as many people as I could?”
For anyone who thought Jordyn Woods was going to go totally missing after the early 2019 Kardashian scandal, you’ve got another thing coming, cue Emma Roberts GIF. The model and designer is not here for the negativity because she’s out here securing the bag. In May, her acting debut on Freeform’s Grown·ish was announced and most recently, the “OG Boohoo girl” launched her second collection with the brand, which she co-designed.
Last week, Teen Vogue had a chance to catch up with the model at the Boohoo x Jordyn Woods launch party in New York. At the event, Jordyn flaunted her curves in one of her favorite pieces from the collection — a hot pink co-ord set featuring a puff sleeve crop top and a maxi skirt with high slits. Models at the event wore some of the best pieces from the collection, including chic trouser suits, sexy ruched dresses, mini dresses festooned with lace, and corset bodysuits.
As a former tomboy who used to wear all black, Jordyn wanted to switch it up for this collection. “I really wanted to branch out of my own personal style and do something fun and incorporate colour. I was going off my energy and vibe and wanted to do something fun for summer,” she told Teen Vogue. And her vibrant designs do not disappoint.
Jordan, who is a big fan of Rihanna and her new label, Fenty (especially the curvy mannequins), has always been vocal about designing for women beyond a size 2. Her Boohoo collection goes up to size 26. “I could never find any options that would fit me like everyone else and be cute [when I was younger] so as I got into the fashion industry myself I wanted to make sure that no matter what I did or what I worked on it was size inclusive because I had to go through it myself,” says Jordyn.
She started working with Boohoo in 2016 when she was 18, and, now at 21, has definitely grown over the years, “[I went] from a teenager to growing into a woman.” The earlier products included “fun” sweaters, jogging sets, and cardigans, while her newer items embody a more “elevated style” aesthetic.